June 27, 2021

June Edition of “The Break from HOKAIC”

June Edition of “The Break from HOKAIC”

Jason’s Notes From the Lab…

My YouTube channel has been growing, but I wanted to supercharge it with a promotions company. I tried two of them: Sprizzy and Social Growth Engine.

They both work the same way. I give them money and a video. They promote the video. My channel gets views, which bumps things up in the algorithms and makes it perform better overall. Here’s my experience and opinion with them. 

  • Sprizzy incorporates your video into ads they run on YouTube (and I think some other platforms), getting it in front of many eyes that are at least marginally interested in your content. You get to set your budget for each video, with a minimum effective spend of $40.
  • Social Growth Engine has an army of minions. You give them a link, they tell their minions to go engage with it. They have a flat rate based on level of engagement and number of videos per month. I’m currently in the 10 video club at the lowest level, which costs me $160.

Sprizzy feels like the natural winner from quality of views. They bring people to watch who are actually interested in the material, instead of being interested in a paycheck for viewing the show. That should, in theory, lead to more views after the ad spend is done. In theory, that should justify the substantially higher price tag. 
I tried Sprizzy for 3 months and Social Growth Engine for 3 months, each on different videos. Turns out Social Growth Engine actually is producing more organic views showing up after the promotion on a particular video has ended. That’s not the only important metric, but at this stage of growth it’s the most important one to me. 

So, for my money, Social Growth Engine wins. Also, they are super-responsive to questions and complaints. 
Just my two cents. 
Thanks for listening. See you next time. 

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the break from hokaic

Jason Brick is the Editorial Consultant Barista here at The Fictional Café. You can find some of his work here.

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